Cobb is the worldwide leader in automotive tuning products for turbocharged Subaru, Ford, Mitsubishi, Mazda, Porsche and VW vehicles.

At Cobb, we got the opportunity to flex all of our muscles. We invested $4mm in 2012 for a majority interest in the business, in partnership with Trey Cobb. We doubled down on their customer experience strategy and invested a lot of money and time in new product development. We helped to expand the direct-to-consumer business 10 fold in 24 months. When Autometer came calling, we couldn't resist.