While not exciting, capital and liquidity is a big part of our job. Taking money off the table for entrepreneurs, or providing growth capital for growing businesses is a key piece of the value equation. Since it's our personal money, we do not take this lightly. 

Strategy is like a great defensive football team. Totally underappreciated, boring as hell, but wins championships. We're just fine with being boring. 

Investing in customer experience is investing in company culture. If you build a culture where you keep your promises to each other, and you keep your promises to your consumers - then you have built a customer experience that is long-lasting and sustainable.

We are specialists in the customer journey. We spend a lot of time, money and effort mapping out this arc and making sure that our online experiences are just as impactful as our offline ones.

There is a reason why businesses who do it well stand out. It gives employees the freedom to be independent and self-managed and gives managers the confidence to spend time working on improving, rather than monitoring.

Most small companies don't have the budget to create products and convince people of problems that they don't have. We have to be laser-focused on solving real pain points in the consumer journey, while also creating a sense of urgency around solving them.